Design, research, thinking, making
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Viv Hu

Edinburgh, UK + Melbourne, AUS. Branding, illustration, motion design.

The Influence Group

Umbrella agency identity


Brand Identity
The Influence Group brings together Social Soup social media management and Pollinate consumer insights agency under one umbrella, positioning themselves as creative, and progressive  – a new beacon of influence.
  • Logo concept in collaboration with Creative Director Andy Ashton. 
  • Suite of minimalist and chic corporate branding revolving around one core colour and a series of core shapes.

©MMXXI