Viv Hu

📍 UK based, working globally. 
💬 Design + strategy

UX Design and Research


UX | Service Design | Research

UX research and design across complex and highly regulated industries including government, transport and banking. 
[Request link to detailed case studies]

  • Primary researcher working with diverse research methods including contextual enquiry, customer observation, in-person intercepts and surveys
  • Uplifting transport workers’ digital tools, contributing to a 20% uplift in user-evaluated SUS scores, improving clarity and confidence for transport staff
  • Service blueprinting and journey-mapping
©MMXXI