Design, research, thinking, making
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Viv Hu

Edinburgh, UK + Melbourne, AUS. Branding, illustration, motion design.

Grubbo Petfood

Brand identity


Brand Identity   Graphic design / llustration  

Start-up Grubbo champions sustainable insect protein, which needed disruptive, minimal (and fun!) packaging to match.
  • Brand identity & design language
  • Direct-to-consumer packaging, product packaging, social media and merchandise. 
  • Stamp-style brand illustrations designed to pack a punch, creating maximum impact while limiting ink colours’ environmental effects.
©MMXXI